Pew Research Center posted yesterday that ownership of tablets and e-reader’s among adults went from 18% to 29% over the holiday period. As museum and technology nerds we’ve all been waiting for the coming wave of these personal devices. Is your institution ready for this boom? I know mine isn’t! I don’t even have a tablet yet, but that’s because I spend all my money on fresh sneakers.
It’s too bad the findings aren’t able to break this down into the devices people have. Fortunately, it does shed light on the people most using them: ages 30 to 49, college educated, and makes more than $75,000 a year. How does that compare to the visitors and program participants at your museum?
January 25th, 2012 07:22
Forbes puts iPad market share at 66%, and Android devices combining for the rest.
http://www.forbes.com/sites/greatspeculations/2012/01/24/amazon-plays-catch-up-with-kindle-fire-braces-for-ipad-3/
January 25th, 2012 05:17
Thanks for sharing that article. I am obsessed with this kind of data, and wish I could have a deeper breakdown. Working in the photo field, I really want to know how many of these people have a camera on their tablet. As a photo museum we really want to use that option in our activities.