The Big Switch

Posted by on Saturday December 5 2009

You’ll be pleased to know that I’ve finally figured out what is going to happen on December 21st, 2012, when our solar system crosses the galactic ecliptic and you’ll be pleased to know that its not the apocalypse. The answer was revealed to me in a blinding flash after reading Google’s announcement that they have set up a public DNS service – Google Public DNS. For those unfamiliar with DNS, from Google’s website:

The DNS protocol is an important part of the web’s infrastructure, serving as the Internet’s phone book: every time you visit a website, your computer performs a DNS lookup. Complex pages often require multiple DNS lookups before they start loading, so your computer may be performing hundreds of lookups a day.

Their reasoning is:

Today, as part of our efforts to make the web faster, we are announcing Google Public DNS, a new experimental public DNS resolver.

To “make the web faster”.


Other reasons include eliminating those pesky advertisement pages that you get redirected to when you type the wrong domain name into your address bar.


Therein lies the answer, which I can reveal to the world. On December 21st, 2012… Google… will… within all their “free” applications… and within all their “free” products… switch… on… ADVERTISING.

Yes folks, you read correctly. The Mayans correctly predicted that a time would come when the God of “free” cloud services, “free” Internet searching and “free” digitized books would turn his back on us, show his true face and show us adverts.

Filed under: Random Musings

3 Responses to “The Big Switch”

  1. TJ
    December 7th, 2009 04:09

    Here’s an explanation of the Mayan calendar thing:


  2. Amalyah Keshet
    December 11th, 2009 08:41

    I’m embarrassed to admit it to the world, but I don’t get it.
    Further explanation, please. You know, for Dummies.
    How do I use an alternate DNS resolver? Where do I access it / install it?
    How does eliminating advertising pages …switch on advertising?
    What am I missing? (Okay, don’t answer that one.)

  3. Amalyah Keshet
    December 11th, 2009 10:16

    Okay. Is it just paranoid to read this and feel that if one did this one would be leaving the Universe As We Know It and entering some kind of Googlesphere? I mean, it’s only software, but it’s also How We Connect via the Internet. Not being a digital native, but a Neanderthal dragging around way too many experiences, I know how fragile and metaphysical a thing that really is. If Google supplies / controls the way our browsers resolve addresses, that’s …weird.

    And I still don’t get the part about advertising.

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