I sent out a survey request last month to get some high level information on Museum visitor and online traffic, together with some indication of people and budget spent on museum websites. If you took part – I thank you very much, if you didn’t but would like to contribute please follow the link below – its only 6 questions.

<Take Survey>

I thought I’d communicate some preliminary high-level results, but the intent is to present as part of a panel at AAM. So far I’ve had almost 90 responses – more than I had hoped, so again thank you if you did contribute. Some brief stats:

8% of respondents don’t measure their physical visitors, 11% don’t measure their online visitors, 4% don’t measure either

Over 75% of respondents who measure their online traffic, track visits rather than page views

The average ratio of physical visits to online visits was 2.3, i.e. on average, institutions have 2.3 times more visits on their website

The total online visits claimed by the respondants was well over 20 Million visits per month

Only 14% of respondants had less or about the same online visits as physical visits

One third of websites are maintained by either part time or voluntary staff

There’s more detail but I need to brush up on my Excel skills, but in the spirit of sharing…

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