Musematic
Museum Websites and Museum Visitors: Before and After the Museum Visit

Posted by on Tuesday January 2 2007

Happy new year all!

One of the things I’ve been working on over the winter “break” is writing up the results from an international survey I administered last year to nearly 1500 visitors at nine different online museums. The survey questions focused on how museum professionals can encourage their visitors to form lifelong relationships with museums: visiting in person when they can, and visiting online when they cannot. I hope the results of the survey will help museum researchers and professionals understand the complementary, cyclical relationship that exists between digital and physical museums from a user-centered perspective.

As I work on writing this up, I got to wondering: what are steps are you all taking to encourage a positive relationship between your museums and your websites? In what ways does your museum website serve as a lure, drawing online visitors in and leaving them with the desire to visit your museum in person? In what ways does your museum encourage visitors to turn to your museum’s website after their visit?

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Filed under: Random Musings

One Response to “Museum Websites and Museum Visitors: Before and After the Museum Visit”

  1. Hsiao
    August 23rd, 2007 09:04

    Good day!
    I was wondering if you are willing to share the results of your survey.
    You see, my groupmates and I are Computer Science students and as our thesis we decided to make a virtual museum, similar to the online museums you mentioned. One of our goals is to create a museum that will cater to different type of users. Our virtual museum interactive by making the descriptions of the artifacts generated on-the-fly based on each user, such as their preferences and visit history, giving it a user- centered perspective.
    Thank you.


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