Ten days ago, most of the MCN Board of Directors assembled at the beautiful Getty campus for two solid days of strategic planning. Our process was facilitated by Diane Zorich, a much-respected colleague whose business it is, among other things, to help organizations like ours focus in on our direction and to get started down the path.
Focus, prioritize, and act. We discovered we are generally in agreement about basic issues, such as increasing, diversifying, and cultivating membership, and providing worthwhile services for your membership dollars. Part of the process is figuring out what we’re doing now, and what we want to be doing three years from now. It sounds straight-forward, but then again, so does building a house. There are a lot of steps involved, and many checkpoints along the way.
Over the summer the Board will be working on a draft of the strategic plan, and we will be inviting MCN members’ comments and input prior to the conference in November. We will have an open discussion forum during the conference in Pasadena, and tentatively anticipate having the final plan available in early 2007.
I’m looking forward to this challenging, wide-ranging project, and will be updating you periodically.
